Venture capital

Attracting Venture Capital During Business Turnarounds

In these times, getting venture capital (VC) funding is tough for startups. This is especially true for those with steady customers but low growth. How can they still draw in much-needed investment?

In April, global investment in startups fell to $47 billion, the lowest in a year. This drop puts UK startups in a tough spot for getting VC funding. MBM Capital, under Lauren Bonner’s leadership, offers support to startups. They target those between Series A and Series B, growing at 10% to 15% a year.

There’s been a surge in venture lenders turning to MBM. The deal flow has increased 3x to 4x compared to late 2021. This means startups face tougher competition for venture interest. They often have to streamline operations, like cutting staff and focusing on key services. This is essential for attracting more investment and becoming profitable.

MBM Capital‘s planning is like preparing well before trouble starts. Their approach helps businesses stay afloat during tough times. This makes the businesses more attractive to UK investors. It helps them follow a path towards long-term growth. This is what VC investments are looking for.

Keeping an eye on the VC ecosystem is crucial. So is restructuring your business wisely. Doing this can make your business stand out. It makes a strong case for getting funded, even in hard times.

Understanding Business Turnarounds

Business turnarounds are all about making struggling companies stable and profitable again. They tackle problems inside and outside the company, like faulty processes and new laws. The process involves evaluating the situation, creating and enforcing a plan, watching the progress, and achieving profit again.

Successful turnarounds need strong leadership, clear talks, and making tough choices. Companies in this situation might see their stock values drop and might not have enough money to pay debts. They could also have old products or services. Thus, finding good solutions and recognizing these issues are key.

Turnarounds affect single businesses or whole economies. For example, General Motors (GM) went bankrupt in 2009 because of the economic downturn. But, after it reorganized in 2010, its stock was back, and it sold more. This shows even in bad times, companies can recover.

Getting extra money and investments during a turnaround is all about showing there’s a way to become profitable again. Companies that improve greatly see more investor trust. This often brings more funding and new leaders to help the company grow stronger and smarter.

The Importance of Investor Relations

Effective investor relations are vital for businesses that want venture funding. This is especially true during financial troubles or when they’re making big changes. It’s important to talk clearly with stakeholders about operational changes, rethinking values, or dealing with creditors. Being clear about strategies to get back to making a profit helps build trust.

The United States Private Equity Council says investor relations are key to getting venture funding and accessing capital markets. It helps companies manage debt or equity financing and get good financing terms. Following SEC guidelines is vital for VC funds to make sure their financial reports are accurate and follow the rules.

Investors have different expectations at each funding stage. Seed investors look for very high returns but know the risks are big. Series A investors hope for returns of 10x to 15x. Late-stage investors look for 3x to 5x returns as they are closer to the company’s big sale or IPO. Good communication through newsletters, annual reports, and meetings with investors is crucial.</

Good investor relations can also keep various investors interested. This includes big investors like mutual funds and smaller ones like individual shareholders. Technology gives investors quick access to data and digital content. Reports to investors should talk about how the company is doing, important financials, and key moments.

Planning for the long term, like with a 5-year plan, helps align the company’s actions with what investors expect. Bringing board members into investor talks gives investors more insight. This lets companies show their strategies for using capital well. Doing this well builds trust and helps get the funding needed for success.

Accessing Venture Capital

Getting venture capital is key, especially when trying to improve your business. You need a strong business plan and strategic focus. With fewer startups getting investment these days, showing you can adapt and overcome is crucial. In 2023, VC-backed firms got $285 billion, showing how vital these funds are for growth and innovation. But, it’s tough to stand out in the UK’s competitive startup scene.

MBM Capital looks for companies between their Series A and B funding. They help businesses growing modestly. They act like investors in troubled middle-market firms, but on a smaller level. By cutting unnecessary costs and focusing on main products, they help companies turn things around.

The National Venture Capital Association notes most funding goes to tech, healthcare, and telecom. Knowing this industry focus helps in getting venture capital. UK success stories like Gymshark, Deliveroo, and Innocent Smoothies used smart strategies to get funding. They show the importance of understanding the venture capital world.

The UK’s startup scene benefits from EIS, SEIS, and VCT programmes, which offer tax incentives to investors. Angel investors also play a big role. They often give the first investments that help prove a company’s worth. For firms seeking funds, making a strong case to align with investor goals is key.

Strategies for Capital Raising

In today’s tough economic times, startups face many hurdles in getting funds, especially during the “VC winter.” With startup values dropping and a worldwide decrease in investments, it’s crucial for companies to change how they raise capital. One key way is to keep as much cash on hand as possible. Businesses do this by cutting back on spending and keeping a close eye on their money. This plan helps companies stay stable through financial ups and downs and come out ahead.

It’s also important for startups to work closely with their stakeholders when looking for funding. They might need to change contracts, put off payments, or find new ways to keep the money flowing. By taking these steps, a startup shows it’s serious about handling economic difficulties. This can catch the attention of British investors who want to put their money into strong companies.

Strategies for capital raising

Startups should also think about making their business plans focus more on making money than on growing fast. This approach is more attractive to investors during these hard times. By showing a clear way to profit, companies can stand out as a good choice for investment, even when the economy isn’t doing well.

Getting money from friends and family is often the first step for startups, with 38% of founders saying they’ve done it. This method is crucial and brings in around $60 billion each year for startups. Yet, when more money is needed, it’s essential to look at debt and equity financing. Local banks, for instance, gave out over $94 billion in loans to small companies by the end of 2018. They’re a good option for loans if startups have enough collateral and a solid credit history.

On the equity side, venture capitalists give funds through several stages of a startup’s growth. But they invest in fewer businesses than angel investors do. This means startups need to really impress with their proposals. Teaming up with other companies can also help share costs and risks, plus open up new markets.

By using these improved methods for raising capital, startups can become stronger and get the funding they need. This helps them keep going through the VC winter, staying strong operationally and keeping investors confident in their future.

Venture Funding Opportunities in the UK

Even with global startup investment slowing down, the UK’s venture funding scene is flourishing. In 2022, the country drew in £22 billion in venture capital. This highlights the UK’s strong startup scene. Funds mostly support businesses aiming for a turnaround, helping them become profitable.

In 2021, UK’s venture capital firms gathered about £16 billion. 80% of this came from international investors. This shows worldwide trust in UK ventures. With more than 3,900 deals in 2022 and an average deal valuation of £7.1 million, opportunities for startups are ample.

Success stories like Gymshark and Deliveroo show what’s possible in the UK’s startup world. Ventures seek out innovative ideas and committed founders. Investing often starts early, even if the startup hasn’t made money yet. This early-stage funding is vital for startups looking to turn things around.

Ranked as the 4th most innovative economy, the UK’s position is solid. This, along with the creation of 114 unicorns, shows great startup support. It’s vital for businesses to know this landscape and have a strong recovery plan. With five UK universities in the global top ten for spin-out funding, the funding environment is ideal for startups.

Venture Capital’s Role in Business Turnarounds

Venture capital firms provide essential money and strategy help for businesses in trouble. Firms like MBM Capital support companies by taking control and changing things to make them profitable again. They cut costs and focus on what the company does best.

More private equity firms are starting to act like venture capital ones. They now invest in growing businesses, looking for bigger gains. This change helps companies in trouble by giving them money and access to new technologies.

Venture capital is crucial for businesses needing to change quickly. Being able to adapt fast is key to turning around a company. Yet, combining the different styles of private equity and venture capital firms can be tough.

For companies seeking help, making a strong case to investors is vital. They must show how they plan to become profitable again. A good pitch explains how the company will improve and grow, attracting investors.

Venture capital has helped many well-known businesses during tough times. Amazon, Intel, and Starbucks all got crucial support from venture capitalists. These investors provided not just money but also valuable advice and connections.

Improving Your Startup Ecosystem Presence

Growing your startup’s ecosystem presence takes more than a solid product or service. It’s key to connect with people outside your company, too. This helps pull in venture funds when your business is changing. The market changes all the time. So, startups need to make sure they stand out. They can do this by being more visible, building ties with potential UK investors, and showing how well they can change things up.

Incubators and accelerators are key for growth. They offer guidance and introduce startups to experts and investors. These places help startups polish their business plans. This makes their investment pitches stronger. Aim to introduce fresh, appealing ideas to the market. This is what captures UK investors’ attention.

Access to money is crucial for startups too. Funding from angel investors and VCs is important for launching products, growing the business, and hiring talent. Investors then get a chance at earning returns from these fresh businesses. Thus, being smart about these connections can really help in funding rounds.

Government schemes and schools also make a big difference. They shape the rules and encourage new ideas. These programs teach entrepreneurship and offer support, building a skilled team. This makes startups more attractive. A startup that engages well with its ecosystem is more likely to get funding and succeed in a tough market.

Crafting Compelling Investment Pitches

Securing venture funding is crucial in the UK’s competitive startup scene. Investors look for businesses with a unique value offer. A successful pitch clearly defines the problem being solved and the business’s unique solution strategy. It also shows market analysis to prove its potential.

Detailing how the company plans to grow and use funds is vital. Financial plans like income statements and cash flow projections are expected. These show the company’s ability to handle finances and turn a profit. Growth evidence is also a key part of the pitch.

An attractive pitch deck is key as investors see many every month. They spend only a few minutes on each one. For example, Facebook’s 2004 pitch deck shows the power of a great presentation. The right mix of design and detailed content is essential.

Investment pitches also need to show how funds will be used for growth. UK investors want to know their investment will help the business grow strategically. This means good cash flow, clear investor communication, and a fair valuation.

Investment pitches

The company team is just as important as the idea. Showing the team’s skills, experience, and diversity helps. It’s vital to demonstrate their ability to implement the plan, manage funds, and handle financial challenges.

In summary, making a compelling investment pitch needs a comprehensive strategy. This includes identifying the problem, showing financial plans, thoughtful fund use, and a capable team. With these elements, UK startups can attract the necessary venture capital for success.

Utilising Capital for Maximum Impact

In today’s fast-paced startup world, smart use of capital is key, especially when money is tight. It’s about cutting costs, being more efficient, and keeping the balance sheet healthy to stay profitable and grow. In the UK, the Stage Fund is a great example of how managing your money wisely can help even in tough times.

With venture funding being more selective, keeping investors happy is crucial. Startups need to be clear about how they’ll use new funds not just to keep going, but to really succeed. In the UK, Bridges Ventures is known for investing smartly in places and sectors that need regeneration, showing the power of good investment decisions.

Today, thinking differently about investments is more important than ever. The Global Impact Investing Network (GIIN) was set up to break down barriers to investing that can do good for society and the environment, showing that money can do well by doing good.

There are also incentives like the Enterprise Investment Scheme (EIS) and Seed Enterprise Investment Scheme (SEIS) that offer tax breaks to encourage investment. EIS, for example, offers 100% tax relief on initial investments, with extra benefits. SEIS gives a 50% tax break, up to £100,000. These incentives show that with the right strategy, investing can boost confidence and help startups grow.

Navigating Equity Funding

When businesses face tough times, finding equity funding is key. They must look for new investors or more money from current ones. This needs a clear plan to manage money better and fix financial issues. It’s also crucial to talk openly with everyone involved. This helps in getting the needed money to improve and grow.

Private Equity (PE) usually invests in bigger, well-set companies. These companies need money for big changes, like mergers or becoming private. PE firms not only put in money but also make big improvements. They do this to make the companies more profitable for a longer time. On the other hand, Venture Capital (VC) looks for new, fast-growing businesses. They are interested in tech, healthcare, and eco-friendly energy, even though it’s riskier.

In the UK, investors understand these differences well. PE investors want a big part of a company to help steer it. They plan to grow the business slowly and keep their investments for a long time. VC investors, however, let the company’s founders run things. They look for quick growth and plan to make money fast by selling their stake in successful startups.

Case Studies of Successful Turnarounds

Case studies on turnarounds offer deep insights into overcoming business challenges. Apple is a standout example, avoiding bankruptcy through rebranding and innovation. It now makes nearly $300 billion a year.

FedEx also showcases resilience. It overcame initial debts to profit $3.6 million by 1976. Today, it’s a $1 billion success story, proving the power of a strong turnaround.

Airbnb’s unique fundraising, including selling custom cereal boxes, spurred its growth. With over 4 million listings, it earns more than $2.5 billion annually. This shows how innovation and flexibility can transform a business.

General Motors’ revival is remarkable. After facing bankruptcy in 2009, a $50 billion bailout saved 1.2 million jobs. Now, it boasts over $150 billion in yearly revenue, showcasing strategic investment’s role in turnarounds.

Reddit’s journey demonstrates the impact of strategic shifts. From struggling to attract visitors, it now has nearly 550 million users. It’s a prime example of how targeted changes and venture capital can fuel growth.

Marvel’s turnaround is equally impressive. From bankruptcy in 1996 to a Disney acquisition for $4 billion in 2009, it’s now a major force in entertainment. Marvel’s success underscores the power of strategic transformation.


Getting venture capital in tough times is hard, but not impossible. Startups need a strong plan, good relations with investors, and smart use of funds. Venture capital brings money, expertise, and networks to the table. UK businesses have to be quick and sturdy, making the most of these relationships.

There’s a lot of competition for venture capital, especially when investments slow down. Companies must present clear, convincing pitches that show how they’ll make profits and grow. Talking to venture capital firms, like those led by Lauren Bonner, can really help. It shows you have a solid plan for getting better. This also makes startups more appealing to investors in the UK.

To raise funds effectively, companies should focus on keeping cash, cutting costs, and using their funds wisely. If they align their strategies with venture capital firms’ goals, they can overcome the challenges of getting equity funding. Learning from successful examples, businesses can use tested strategies. They also need good management and clear communication with investors. With the right venture capital support, companies can thrive, boosting the UK’s economy and innovation.

Written by
Scott Dylan
Join the discussion

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scott Dylan

Scott Dylan

Scott Dylan

Scott Dylan is the Co-founder of Inc & Co, a seasoned entrepreneur, investor, and business strategist renowned for his adeptness in turning around struggling companies and driving sustainable growth.

As the Co-Founder of Inc & Co, Scott has been instrumental in the acquisition and revitalization of various businesses across multiple industries, from digital marketing to logistics and retail. With a robust background that includes a mix of creative pursuits and legal studies, Scott brings a unique blend of creativity and strategic rigor to his ventures. Beyond his professional endeavors, he is deeply committed to philanthropy, with a special focus on mental health initiatives and community welfare.

Scott's insights and experiences inform his writings, which aim to inspire and guide other entrepreneurs and business leaders. His blog serves as a platform for sharing his expert strategies, lessons learned, and the latest trends affecting the business world.


Make sure to subscribe to my newsletter and be the first to know about my news and tips.