Data in m&a planning

Leveraging Data in M&A Planning by Scott Dylan


Explore how data in M&A planning is transforming deal outcomes with strategic insights for smarter, data-driven decisions.

In the world of mergers and acquisitions, Data in M&A Planning is now essential. Scott Dylan, from Inc & Co, highlights the shift to analytics. This change is redefining how strategic decisions are made in M&A.

Organisations use data to predict their future after merging. For example, Adobe Inc. saw Behance’s membership jump to 35 million. Dylan explains the importance of data in M&A. It helps companies aim for growth.

“Data lets businesses make smart choices and plan for long-term success,” Dylan remarks. Companies like Adobe Inc. have grown by buying firms like Figma and Substance. Data-based strategic insights are vital for success.

Data helps understand markets, such as Figma’s developer base. It also aids in aligning costs in agile US firms. We explore how data in M&A planning is essential for modern M&A success.

The Role of Data Strategy in M&A Planning

In the digital age, data strategy in M&A planning is vital. It’s not just another item on the list. It’s key for data-driven decisions in mergers. A big 40% of enterprise migration projects put their focus on moving data carefully. These include major tasks like carve-outs or integrations.

About 50% of M&A transaction delays are because of data moving issues. This highlights how crucial proper data migration is.

The amount of data globally is set to jump by 129% from 2021 to 2025. Companies must catch up by understanding more complex data, or they’ll lag. Industries like finance, energy, and telecom rely heavily on data. They know well that ‘data is the new oil.’ Sometimes, data even triggers the deal itself.

Companies have a big choice. They can either handle data moving themselves or hire experts. A whopping 84% of organisations see managing data well as a way to beat competitors. They think it’ll give them an edge in two years. Also, executives want to spend more on digital activities, with nearly half planning to boost their budget by 10%. This interest is sparked by the booming data management scene and billion-dollar start-ups, or ‘unicorns’.

Embracing data analytics can change the game. Accenture says advanced analytics can add huge value to M&A deals. It can make things faster by 50%-60%, helping with deal finding and screening. After buying a company, data can improve how assets work, keep employees, and merge teams better. Starting a detailed data plan early in M&A helps avoid delays, reduces fixing time, and cuts costs.

For companies merging, a strong data strategy in M&A planning clears up confusion. It ensures deals are based on deep understanding and future insights. In this complex process, data strategy sets the rhythm. It’s crucial to listen carefully in the intricate orchestra of modern M&A planning.

Data in M&A Planning: Understanding its Impact

Understanding the impact of data in M&A is crucial in today’s strategies for mergers and acquisitions. Experts like Scott Dylan stress the importance of detailed merger and acquisition data analysis. It helps show a company’s current situation clearly. This is key for planning the future and finding areas to grow.

Accuracy and smart decisions are vital in merger and acquisition success. Effective use of data analysis helps inform every stage of M&A planning. It allows for spotting opportunities, navigating risks, and making quick, informed plans.

Companies now understand that the impact of data in M&A goes beyond just checking the facts. It’s part of every strategic talk, negotiation, and long-term strategy. This makes using data analytics well a sign of smart and forward-thinking M&A planning.

As the business world keeps changing quickly, mastering the impact of data in M&A puts you ahead in successful deals. Companies with strong merger and acquisition data analysis skills are better at finding and using great opportunities in M&A.

M&A Due Diligence Data Analysis

In today’s M&A scene, M&A due diligence data analysis is key. It helps clear up complex issues. It paves the way to make M&A results better. With data tools, private equity firms avoid countless hours of data prep work. They’re chasing investments in consumer goods harder than before. Understanding online shopping growth is crucial for accurate revenue forecasts.

The healthcare sector offers big chances when analysts look at key performance numbers. They find insights that help make smart investment choices. Looking closely at inventory costs is vital for asset deals. It shows financial health and possible benefits of merging.

Analysts must question everything in due diligence. Assuming things without testing can hide risks. Descriptive analytics explain current values and their reasons. Diagnostic analytics go further, finding underlying causes. Predictive analytics then forecast what might happen next.

Using the data from due diligence is crucial. It can make or break the results of merging companies. A 2019 report from Accenture Strategy says that analytics can add huge value to M&A deals.

These tools do more than just speed things up. They change how due diligence works. What used to take months now takes weeks. This also affects workers. Not keeping them after merging leads to many leaving. But with good use of analytics, companies can merge faster and keep or find good people.

Data analytics plays a vital role in adding value to M&A. It keeps companies strong during big changes. This shows how important M&A due diligence data analysis is for those who want to improve M&A results.

Strategic Data Insights for Mergers

Market fluctuation, especially from the Covid pandemic, changed how companies merge. A look at PwC’s survey shows businesses are now focusing more on data for planning mergers. This shift points to the growing need for a data-based approach in merging companies.

PwC’s strategy on data, with its detailed framework, helps companies blend smoothly after a merger. It outlines how to adjust roles and create or remove positions effectively. This exposes the flaws in data governance that were not visible when departments worked separately.

A good data governance plan is crucial. PwC found that lacking this can lower work quality and efficiency. They suggested assessments and comparison with the industry to improve. Also, using cloud services makes merging systems easier and supports growth.

Strategic data insights for mergers

Having a solid data structure speeds up work and increases synergy after mergers, according to KPMG. Over half of those asked said data analysis is key for checking a company before joining it. Another 70 percent use their data teams to examine information from potential partners.

Using data smartly in mergers can put a company ahead. A retail bank reduced customer losses by 20 percent with data tools. Big companies like Salesforce and Google have bought data firms like Tableau and Looker. This shows the high value they place on data insights. Also, laws like the EU GDPR underline the need for careful data management.

The UK’s TMT sector is very active in merging companies in 2024. This shows how important data insights are for seizing chances and following rules. Reports and expert opinions stress that merging successfully amid economic swings relies on data planning.

PwC’s view and various studies highlight the importance of data in mergers. As we move further into the digital age, being able to use data in planning will set apart successful mergers. It strengthens a company’s capability to merge smoothly, form alliances, and develop new business strategies.

Data-Driven Decision Making in Mergers

The Covid pandemic changed how mergers and acquisitions (M&A) work. It showed how crucial data is in making merger decisions. Now, dealing with complex and risky transactions means using data smartly. This ensures deals boost business value. Big names like PwC have shown that a data strategy works well across different sectors and places. It solves many data problems seen in M&A.

In these plans, figuring out and switching roles after a merger is key. Good Data Governance lets companies trust their data. This trust is crucial for smooth changes. A case study with poor Data Governance before a merger shows big challenges. But, by assessing the current state and comparing with standards, companies can sort out roles. They can also make data flow better and use their data well after buying another company.

Post-merger, dealing with Data Architecture and Quality problems is vital. Issues like having too many similar systems and data copies need fixing. The cloud helps a lot here, offering a way to bring systems together and be more flexible. With the right data setup, companies can mix well, speed up work, and be stronger after merging.

Even though many M&As don’t meet their goals, tools like GrowthPal tell a hopeful story. GrowthPal uses AI and ML to pick the best companies to merge with. It pulls in data from over 60 sources. This tech has helped firms get better at finding deals, saying yes to them, and finishing buys. This shows the power of using data well in mergers.

These success stories highlight better deal finding, targeting, and cost-saving through data. Using data smartly is leading the way to successful mergers today. This data focus is changing the game in the business world.

Importance of Data in M&A Transactions

Mergers and acquisitions are filled with challenges and risks, with almost half failing. The importance of data in M&A transactions shines as a guiding light, helping businesses dodge these issues. Through data, companies can deeply understand an entity’s true value. This often leads to shareholders of bought companies seeing great financial gains. It shows how M&A can actually create value.

By carefully using data in planning, both private and public buyouts are more accurately assessed. This goes beyond just looking at the finances. Such detailed evaluation helps buyers and sellers predict and enjoy the benefits. This ends up positively impacting their investments.

Laws like the Clayton Act in the USA also play a part. They prevent mergers that could harm competition. The importance of data in M&A transactions is clear here. Data helps ensure companies meet legal standards and keep the market fair.

Data not only helps with financial decisions in M&A. It supports strategic moves, like transferring assets to better managers. In deals where the buyer takes on everything, including debts, data is key. It helps understand the full scope of what’s being taken on.

In summary, combining thorough data review with strategic planning leads to successful deals. These deals not only work out financially but also match assets with those who can improve them. This approach is at the heart of modern corporate growth strategies. It highlights the importance of data in M&A transactions in business development.

Data Visualisation Techniques for M&A Reporting

Data visualisation techniques are crucial for M&A reporting. They change how we share data insights with those involved. An impressive 84% of organisations see data as their path to beating the competition. These techniques help leaders quickly understand complex data. This turns the data into clear stories about financial health and possible benefits of mergers.

According to PwC’s survey, CEOs are ready to up their digital game. Nearly half aim to boost their digital spending by 10%, with a big focus on the cloud. This is expected to push the data integration market to $10.5 billion, says IDC.

Over 1000 global unicorns show how valuable sophisticated data management is. Private equity firms are hunting for these opportunities. They want to increase their growth rates before selling. This shows how important advanced data visualisation techniques are for making smart M&A planning choices.

The need for a strong data strategy in M&A planning cannot be overstated. Being flexible and competitive is key for success. Data should not just be understood. It must be presented in ways that guide decisions and actions.

As technology advances, the way we report on M&As must keep up. Clear, impact-focused visuals are essential. They help stakeholders navigate the merger and acquisition world confidently.

Case Studies: Successful Mergers Facilitated by Data

Case studies of successful mergers show how data has a key role. They offer insights into using data from start to finish in mergers and acquisitions (M&A). These real-world stories highlight the huge gains from data-led decisions in the world of business mergers.

Successful merges facilitated by data

Mergers face challenges like blending different company cultures and aligning their operations. Using data carefully helps create a united company where everything works together smoothly. The Disney and Pixar merger is a perfect example of this, combining their unique cultures without losing their creative edge.

The Exxon and Mobil merger is another great case. It achieved big savings and better efficiency through smart data use. Aligning their IT and focusing on merging their cultures and processes brought lasting success.

The acquisition of Opel by Groupe PSA shows how data can turn things around, with a significant profit increase. Similarly, Charter Communications grew after buying Time Warner Cable and Bright House Networks, thanks to a data-focused strategy.

About 40% of mergers need major fixes after they’re done, underlining the importance of data. With deal values reaching new heights, using data well is essential for success.

Sanofi’s merger with Genzyme is another strong example. By handling data well, they saved around $700 million and saw revenue growth. This showcases the value of data-driven decisions in M&A success.

Best practices from these mergers show the importance of clear goals, involving everyone, and measuring success properly. Using data wisely leads to more than just success; it helps mergers flourish.

Optimising M&A Outcomes with Data-Driven Planning

In the world of mergers and acquisitions, the importance of data in M&A transactions is clear. Sadly, 70% to 90% of deals don’t meet their goals often because the power of optimising M&A outcomes with data-driven planning is ignored. Data is key in navigating the steps of a deal, improving due diligence, and ensuring smooth integration.

Companies at the top, like GrowthPal, show how data can change M&A success rates. By using GrowthPal’s huge database and AI/ML technology for choosing targets, deal finding becomes much more efficient. This increases the chances of a deal being approved and leads to more successful acquisitions.

Take the success story of a Series B-funded company. With GrowthPal, they got 58 ‘Ready to Transact’ leads, making their acquisition process better. Also, a big neo-banking firm increased its deal productivity by 300% with GrowthPal. A leading Direct-to-Consumer giant made 7 acquisitions in 18 months using GrowthPal’s M&A platform.

The success of M&A deals isn’t just about internal factors. External factors like economic conditions and global events also play a big role. In 2022, global M&A activity saw a big drop, with both deal numbers and values going down.

Despite these challenges, executives keep focusing on M&A to improve their companies. Technological progress, changing interest rates, and inflation make M&A crucial for transformation and value creation. Leaders need a solid plan covering strategy, value, execution, and people to succeed in M&A.

The path to better M&A outcomes through data is complex. But with the right data tools, companies can navigate successfully. This blend of intelligence, analysis, and a transformative outlook makes M&A deals successful. It helps visionary companies maintain a lead in their industries.

Cultivating a Data Culture within M&A Teams

To succeed in today’s data-driven world, M&A teams must embrace a data culture. This is crucial for navigating legal and regulatory challenges across different areas. It also helps in handling large amounts of data shared in the M&A process. Teams skilled in using Big Data can make integration and governance smoother.

For success, transparent communication is key as various functions come together. Identifying and fixing operational gaps is critical. With a data culture, M&A teams use insights for better strategy and decisions.

A detailed plan, powered by Big Data analytics, outlines key steps and roles, uniting teams. Practising ‘Day One’ readiness prepares teams for successful integration after a deal closes.

Dashboards and summaries, fed by Big Data, allow real-time tracking of integration. Tools like EY Capital Edge offer instant analytics. This gives M&A teams the edge in managing and adjusting their plans.

Dealing with different corporate cultures is a big challenge. According to a survey by Bain, cultural mismatches are a top reason for deal failures. Big Data can highlight these differences early on. Teams focusing on cultural integration usually achieve better mergers.

Addressing cultural differences early is vital. Whether it’s in decision-making or employee benefits, a data culture gives M&A teams insight. This helps them fix issues quickly.

In conclusion, M&A teams that firmly adopt a data culture are more likely to overcome integration challenges. By leveraging Big Data, due diligence becomes a powerful tool. This leads to better cultural integration and successful mergers and acquisitions.

Leveraging Big Data for Acquisition Targeting

In the world of mergers and acquisitions, leveraging Big Data is key. This method is changing how businesses find new opportunities. Now, 90 percent of the world’s data was created recently, offering a chance for strategic data insights.

Yet, only 8 percent of businesses use the advanced analytics needed to explore this data. The McKinsey Global Institute believes there’s up to $15.4 trillion in business value to be found through artificial intelligence.

The role of Big Data in finding acquisition targets is clear. For example, a technology company lacked local talent skilled in IoT. In this case, Big Data was used to identify and keep key talent, raising the success of the deal.

In the banking M&A sector, 41 percent of companies want to pursue acquisitions. In the Middle East, M&A deal values are up. Here, 53 percent of banks are opening corporate venture capital branches, driven by Big Data.

Successful deals, like the acquisition of Dutch Custodian KAS Bank by CACEIS, show how data analytics helps. It lets businesses focus on the right M&A targets and make smart, quick decisions.

However, not all stories are positive. A US bank suffered losses from a geographical overlap in an acquisition. This shows the risks of M&A, like merging different systems, which can lead to unexpected costs.

Companies like BNY Mellon show how merging data quickly can reduce costs and avoid upsetting customers. This approach is useful for overcoming the ‘culture clash’, a major obstacle in M&A success according to 41 percent of banking executives.

Advanced analytics is changing the M&A game. It improves due diligence, increases returns, and supports better teamwork. Using tools like Natural Language Processing lets companies sort through potential acquisitions in less time.

A life sciences company used AI to go through lots of data quickly, showing how data analytics can speed up M&A processes. This faster approach is part of a modern strategy that focuses on integrating data.

As more businesses hire digital M&A experts, Big Data is becoming a crucial tool. It helps companies navigate acquisition targeting with more accuracy, speed, and efficiency than traditional methods.


In today’s fast-changing market, using data in mergers and acquisitions (M&A) is essential for growth. A survey by PwC found that 84% of companies see data as a competitive advantage. Scott Dylan stresses that a well-planned data strategy is vital. It brings clear direction and the ability to predict outcomes, crucial for successful M&A.

The importance of data management is on the rise, as shown by CBInsights and IDC. They point out how crucial data is for mergers. But, ignoring data security, like in Verizon’s acquisition of Yahoo, can cause huge financial losses. Companies using tools like Sentra’s DSPM to manage data risks are setting themselves up for long-term success.

Looking ahead, we see a trend towards more market consolidation, says Vicki Huff from PwC US. It’s more important than ever to use data wisely in M&A. Observing data security laws like GDPR and HIPAA is critical. Protecting against data breaches ensures trust from all involved. In the end, companies that make data a key part of their strategy will lead in the global market.


How does data influence M&A planning according to Scott Dylan?

Scott Dylan stresses the importance of sound data strategies in M&A planning. These strategies are tailored to meet an organisation’s specific requirements, often through customised workshops. This forms the basis for developing effective marketing strategies within M&A contexts.

What role does data play in the due diligence phase of M&A?

During the due diligence phase of M&A, data analysis is key. It involves examining the operational, financial, and compliance data of the target company. This enables buyers to see risks and opportunities, which affects valuations and the structuring of deals.It also helps in finding efficiencies and strategic improvement areas.

How can strategic data insights guide the merger process?

Strategic insights from data guide through the merger complexities. They assist in pinpointing critical business metrics and establishing a robust foundation. With data at the helm, decisions are well-informed, targeting growth and successful merger outcomes.

Why is data-driven decision making important in mergers?

Data-driven decision-making is crucial for blending different systems smoothly in mergers. It brings together data from both entities involved. This unified view aids strategic decisions, supporting integration, synergy realisation, and growth, leading to successful mergers.

What is the importance of data in M&A transactions?

In M&A transactions, data is key in providing the intelligence needed for asset evaluation, financial performance measurement, and strategic fit assessment. It ensures that M&A activities are strategically smart and create value.

Why is data visualisation important in M&A reporting?

Data visualisation plays a crucial role in M&A reporting. It turns complex data into visual formats that are easy to understand. This makes it simpler to spot financial health, operational efficiency, and synergy opportunities, improving M&A communications.

Can you give examples of successful mergers where data played a key role?

Though specific examples are not covered here, studies of successful mergers underline the significance of data. It supports detailed due diligence and planning for after the merger. This approach leads to success through well-informed, evidence-based decisions.

How can data-driven planning optimise M&A outcomes?

Data-driven planning boosts M&A success by using data analytics to guide decisions and actions. This ensures strategies and executions are based on factual evidence and foresight. By doing so, it lowers risks and maximises benefits.

Why is cultivating a data culture within M&A teams critical?

Building a data-focused culture in M&A teams is essential. It creates an environment where data’s importance is recognised and leveraged in decisions. This fosters better forecasting, risk management, and understanding of transactions.

How does leveraging Big Data support acquisition targeting?

Using Big Data for targeting acquisitions gives businesses an all-round view of prospective targets. It enables smart, predictive choosing of targets that promise profitability and synergy.
Written by
Scott Dylan
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Scott Dylan

Scott Dylan

Scott Dylan

Scott Dylan is the Co-founder of Inc & Co, a seasoned entrepreneur, investor, and business strategist renowned for his adeptness in turning around struggling companies and driving sustainable growth.

As the Co-Founder of Inc & Co, Scott has been instrumental in the acquisition and revitalization of various businesses across multiple industries, from digital marketing to logistics and retail. With a robust background that includes a mix of creative pursuits and legal studies, Scott brings a unique blend of creativity and strategic rigor to his ventures. Beyond his professional endeavors, he is deeply committed to philanthropy, with a special focus on mental health initiatives and community welfare.

Scott's insights and experiences inform his writings, which aim to inspire and guide other entrepreneurs and business leaders. His blog serves as a platform for sharing his expert strategies, lessons learned, and the latest trends affecting the business world.


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