You go to the dentist regularly. You don’t wait until your teeth fall out. You don’t perceive visiting a dentist as failure or weakness. You don’t feel shame discussing your dental health. Dental care is normalised as routine maintenance. Yet mental health—arguably more central to overall wellbeing than dental health—remains shrouded in stigma. People avoid therapy until they’re in crisis. They perceive needing psychological support as evidence of weakness or failure. They hide their mental health challenges from family and colleagues. Therapy, which is genuinely helpful for most people, remains something many view as necessary only for the deeply damaged or mentally ill. This is profoundly counterproductive. Just as routine dental cleaning prevents serious problems, regular psychological support could prevent or moderate many mental health difficulties. Just as you’d see a dentist for a checkup whether or not your teeth hurt, you should be able to see a therapist for support whether or not you’re in acute crisis. The goal of this essay is simple: to argue that we should move towards a society wherein therapy is as normalised as dentistry, wherein accessing psychological support is viewed as sensible self-care rather than evidence of pathology.
The Current Reality: NHS Talking Therapies Waiting Times
The NHS provides mental health support through Talking Therapies (previously known as IAPT—Improving Access to Psychological Therapies). This is a genuinely valuable service that has helped millions. However, it operates under severe resource constraints. Waiting times for psychological therapy on the NHS are currently substantial. Someone referred for talking therapies might wait three to six months for their first appointment. Once they begin therapy, they typically receive 6-12 sessions depending on their condition. This can be helpful, but it’s also limited. For many mental health conditions, research suggests longer-term therapy produces better outcomes. The waiting time itself creates problems—people in psychological distress are made to wait months for help, which can worsen their condition and increase the likelihood they’ll reach crisis point before receiving support. The resource constraints aren’t because therapy doesn’t work. The evidence clearly shows that well-delivered talking therapies are effective. The constraints exist because mental health support is significantly under-resourced compared to physical health. If we genuinely wanted to normalise therapy, we’d need to invest substantially more resources, reducing waiting times and increasing therapy availability.
The Cultural Barriers: Stigma and Shame
Beyond resource constraints, cultural barriers prevent therapy normalisation. Significant numbers of people view needing therapy as evidence of weakness or failure. The cultural narrative frames mental health challenges as personal shortcomings rather than health conditions deserving of professional support. Someone experiencing depression might view their condition as failure to ‘manage’ their mood or to ‘be more positive.’ Someone struggling with anxiety might view their condition as inability to ‘handle stress.’ These internalised narratives prevent people from seeking help. Additionally, social stigma creates shame—people fear judgement if colleagues or family members discover they’re in therapy. This shame prevents open discussion of mental health and therapy, which means that people experiencing difficulties don’t realise how common these challenges are. The narrative that ‘normal, capable people don’t need therapy’ ensures that people in need suffer in silence. Breaking this stigma requires cultural change—seeing people discussing therapy openly, hearing stories of successful therapy outcomes, understanding that therapy isn’t shameful but sensible.
The Dentistry Comparison: Why It Works
Dentistry is normalised because several things have happened historically. Firstly, regular dental care became associated with professional success and health. Visible dental care became a marker of responsibility and self-care. Secondly, dental problems became less stigmatised—everyone has visited a dentist, so seeing one isn’t unusual. Thirdly, the cost of preventive dentistry became understood—it’s cheaper to prevent problems than to fix them later. Finally, dental health became clearly linked to overall wellbeing—people understand that poor dental health affects nutrition, comfort, and quality of life. These factors combined to create normalisation. Similar normalisation could happen with therapy if we prioritise it. If seeing a therapist became something successful, healthy people do regularly, stigma would decrease. If waiting times reduced, therapy would become more accessible. If costs decreased through NHS funding, affordability wouldn’t be a barrier. If people openly discussed therapy benefits, social pressure would shift from ‘needing therapy is shameful’ to ‘not prioritising mental health is irresponsible.’ The question is whether we’re willing to make the changes that would enable this normalisation.
Employee Assistance Programmes: A Partial Solution
Many employers now provide Employee Assistance Programmes (EAPs)—confidential counselling services available to employees and often their families. EAPs provide a small number of free counselling sessions (typically 3-6), which can be helpful for immediate support. The existence of EAPs suggests that some employers recognise mental health as important. However, EAPs are limited. The small number of sessions available means they’re typically insufficient for addressing significant issues. The fact that EAPs are optional—employers choose whether to offer them—means coverage is inconsistent. Private practitioners offering therapy are often expensive, making them accessible only to those with significant financial resources. For therapy to be truly normalised, it would need to be more universally available and affordable. This points back to the NHS Talking Therapies programme as the primary vehicle for normalisation. If waiting times were drastically reduced, if more therapy sessions were available, if therapy was as accessible as dental care through the NHS, normalisation would follow naturally.
The Personal Journey: My Own Therapy
I’ve been in therapy on and off for years, and I can speak from direct experience about its value. When I was processing trauma, therapy was genuinely transformative. Without it, I would likely still be struggling with patterns I didn’t understand or have the tools to change. When I was learning to understand my autism and how it shaped my experience, therapy provided the space to explore that. When I was navigating Complex PTSD, therapy was the foundation of my recovery. Yet I also remember the shame I initially felt about being in therapy. I worried what people would think. I was reluctant to mention it to friends or colleagues. I internalised the narrative that needing therapy was evidence of failure. Over time, I realised this narrative was profoundly wrong. Therapy isn’t a shameful necessity—it’s a tool for understanding yourself better, developing new skills, and improving your wellbeing. Now, I’m reasonably open about having been in therapy, and I’ve observed that this openness changes how others view therapy. When people see someone successful and capable who’s been in therapy, it challenges the narrative that therapy is only for the deeply damaged. It normalises therapy as something intelligent, self-aware people do.
What Therapy Actually Offers
To argue for normalisation of therapy, it’s worth being clear about what therapy actually provides. Therapy is structured conversation with a trained professional aimed at helping you understand yourself better, develop skills for managing difficult emotions, understand patterns in your behaviour, process past experiences, and improve your wellbeing. Different therapeutic approaches work differently. Cognitive Behavioural Therapy focuses on the relationship between thoughts, feelings, and behaviours. Psychodynamic therapy explores how past experiences shape current patterns. Acceptance and Commitment Therapy helps you live meaningfully whilst managing difficult emotions. All these approaches have research evidence supporting their effectiveness. Yet all require regular, sustained engagement. Someone needing therapy won’t get lasting benefit from a single session. They need to engage with the process repeatedly, developing insight and skills gradually. This is similar to dental care—you don’t go once and have perfect teeth forever. You maintain a consistent routine. Yet whereas people accept this for dental care, they often expect therapy to work more quickly or feel frustrated if they’re not dramatically better after a few sessions.
Preventive Mental Health: Getting Ahead of Problems
One significant advantage of therapy normalisation would be preventive mental health. Currently, people typically don’t access therapy until they’re in significant distress. This means therapy is reactive rather than preventive. But evidence suggests that people could benefit from therapy as a preventive tool, similar to how regular dental visits prevent serious problems. Someone who’s experienced trauma might benefit from therapy years after the trauma occurred, once they’ve recognised how it’s affecting their current life. Someone with difficult family patterns might benefit from therapy to understand how those patterns shape their relationships. Someone learning to navigate a major life transition—career change, relationship end, illness—might benefit from therapy to process that transition. If therapy were normalised and accessible, people could access it during difficult periods before reaching crisis, or even during stable periods to develop greater self-understanding and resilience. This preventive approach would probably reduce overall mental health crises, though it would require upfront investment in therapy availability.
Workplace Mental Health Culture
Workplaces could drive therapy normalisation by fostering open conversations about mental health, making therapy accessible through EAPs with adequate numbers of sessions, and most importantly, by not penalising people for accessing mental health support. Currently, some people avoid mentioning therapy because they fear it will affect how they’re perceived professionally. If the workplace culture shifted so that taking mental health seriously was viewed as professional responsibility rather than weakness, normalisation would accelerate. This requires leadership visibility—managers and leaders openly discussing their own mental health support, normalising therapy within the organisation’s culture. It requires adequate resources—EAPs with sufficient sessions, time off for therapy appointments, support for longer-term therapy if needed. Most importantly, it requires protection—ensuring that people using mental health resources aren’t disadvantaged in hiring, promotion, or project assignment. Some progressive organisations have moved in this direction, and the evidence suggests they benefit—employees are more engaged, less likely to burn out, and more likely to manage problems before they become crises.
Educational Settings: Starting Early
Therapy normalisation could start in educational settings. If young people had access to school or university counselling, if mental health support was normalised as part of routine care, if seeking help was encouraged rather than stigmatised, normalisation would become embedded from young age. Currently, many schools have limited counselling services, and accessing school counselling is sometimes seen as unusual or shameful. Universities often have counselling services, but waiting lists are long and stigma remains. Imagine if every school provided mental health support as standard, if seeing a counsellor was as normal as seeing a school nurse, if mental health literacy was taught alongside physical health literacy. Young people developing these attitudes early would carry them into adulthood. They’d see mental health support as routine rather than shameful. They’d be more likely to access help when needed and less likely to suffer in silence. They’d teach their own children to normalise mental health support. This intergenerational change would genuinely transform cultural attitudes.
Public Representation and Media
Media representation significantly influences normalisation. When celebrities and public figures openly discuss their therapy or mental health challenges, it changes how the public perceives these issues. When media coverage of mental health moves beyond crisis narratives to include discussion of everyday mental health maintenance, it normalises therapy. When books, podcasts, and films explore psychological themes seriously and authentically, they create space for normalised conversation. This is already happening to some extent—there’s more open discussion of mental health than a decade ago. However, more media representation of routine, non-crisis therapy would help. Stories of people who aren’t in severe crisis but are nonetheless seeing a therapist, finding it helpful, and getting on with their lives. Stories that normalise therapy as one tool among many for maintaining wellbeing. Stories that break the narrative that you need to be ‘sick enough’ to deserve help. This representation would shift cultural attitudes.
Healthcare Integration: Therapy as Primary Care
True normalisation of therapy would require integrating mental health care fully into primary health care. Currently, someone might see their GP about physical health but never discuss mental health. Imagine if GPs routinely asked about mental health and wellbeing, if they assessed whether therapy might be helpful, if they referred people for therapy as routinely as they refer for physiotherapy or dermatology. Imagine if therapy was available as standard within GP practices, with minimal waiting time. Imagine if there were no separation between mental and physical health—they’re integrated into comprehensive care. This would require training GPs in mental health assessment, funding primary care mental health services, and integrating mental health fully into healthcare systems. Some integrated care models are emerging, but far more investment would be needed for this to become standard. Yet this integration would create genuine normalisation—therapy would be part of routine healthcare rather than a specialist service accessed only after reaching a crisis.
Cost and Affordability
One significant barrier to therapy normalisation is cost. Private therapy is expensive—£50-200+ per session depending on the therapist and location. For ongoing therapy, this represents a substantial financial burden, accessible primarily to those with significant disposable income. The NHS provides therapy free, but waiting lists are long. This creates a two-tier system wherein wealthy people access prompt, ongoing therapy, whilst those without resources wait months or can’t afford therapy at all. True normalisation would require universal access to affordable therapy. This means NHS funding adequate for minimal waiting times and sufficient therapy sessions. It means therapy being understood as healthcare deserving of public funding, similar to dental care (though notably, dental care on the NHS is also partially privatised and restricted, suggesting we haven’t fully normalised even dental care). If therapy were universally available free or low-cost, the affordability barrier would disappear and normalisation would accelerate significantly.
Therapy Literacy: Understanding What to Expect
Part of normalisation involves therapy literacy—people understanding what therapy is, how to access it, what to expect, what different therapeutic approaches involve. Many people considering therapy don’t know the difference between counselling and psychotherapy, between CBT and other approaches, what to expect in a first session. This uncertainty can prevent people from seeking help. If therapy were truly normalised, people would learn about therapy earlier—through education, media, family discussions. They’d understand that therapy involves being honest with a trained professional, that it’s confidential, that it takes time, that different approaches work for different people. They’d understand that finding the right therapist might take trial and error. They’d know where to access therapy. This therapy literacy would reduce barriers to access and increase the likelihood people would seek help when needed. School education could include this—teaching students about mental health support available to them, normalising therapy as a tool. Public campaigns could provide information. Media representation could include realistic depictions of what therapy involves. These combined efforts would build therapy literacy.
The Business Case for Normalisation
Beyond the ethical case, there’s a strong practical and economic case for therapy normalisation. Mental health difficulties are incredibly costly—to individuals, to organisations, and to the state. Depression reduces productivity. Anxiety prevents people from working. Unaddressed trauma perpetuates cycles of struggle. The cost of mental health difficulties in lost productivity, disability benefits, and healthcare is in the tens of billions annually. Therapy is cost-effective—it’s far cheaper than supporting someone chronically disabled by mental illness, cheaper than emergency mental health crises, cheaper than suicide. If therapy were normalised and accessible, many people would address issues early, preventing progression to more severe conditions. Mental health difficulties in the workforce would decrease, productivity would increase, presenteeism (working whilst unwell) would decrease. The NHS would save money by addressing issues before they became severe. Overall, normalisation would be cost-effective. The challenge is that the costs come upfront (investing in therapy services) whilst the benefits accrue over time (reduced crisis costs). This requires political will to invest in prevention.
What Normalisation Requires
Achieving therapy normalisation requires action at multiple levels simultaneously. It requires cultural change—shifting attitudes, reducing stigma, changing how people see therapy. It requires policy change—funding mental health services adequately, ensuring therapy is accessible without crushing waiting times. It requires workplace change—making therapy accessible through EAPs and creating cultures that support mental health. It requires educational change—teaching people about mental health and normalising therapy in schools. It requires healthcare change—integrating mental health fully into primary care. It requires media representation—showing therapy authentically and positively. It requires individual action—people being willing to access help and willing to be open about having done so. Each of these changes makes normalisation more likely. Together, they could genuinely transform how we view and access mental health support.
The Resistance and How to Overcome It
Normalisation will face resistance. Some people genuinely believe mental health challenges are personal failings rather than health conditions. Some worry that normalising therapy will make people weaker or less resilient. Some view mental health support as luxury rather than necessity. Some resist because funding therapy means spending money that could go elsewhere. These objections need to be addressed honestly. The evidence clearly shows that mental health challenges aren’t personal failings—they involve neurochemical factors, past experiences, current circumstances, genetics, all interacting complexly. Accessing support doesn’t weaken people—it gives them tools to cope more effectively. Therapy isn’t luxury—it’s healthcare. Funding therapy is cost-effective. The resistance often comes from misunderstanding or from defending systems that benefit from the status quo (for instance, the private therapy industry benefits from high costs and limited NHS provision). Overcoming this resistance requires evidence, compelling personal stories, cultural advocacy, and political will. It won’t happen overnight, but the movement towards normalisation is growing.
A Vision of Normalised Mental Health Care
Imagine a society wherein therapy is normalised. Someone navigating a major life transition—job loss, relationship end, health challenge—accesses therapy as naturally as they’d see a GP about a physical symptom. Waiting times are minimal. A course of therapy appropriate to their needs is available. Young people learn in school that mental health support is routine and accessible. They see adults in their lives discussing therapy openly, without shame. Parents talk to their children about seeking help as a sign of wisdom, not weakness. Workplaces make therapy accessible and create cultures where seeking help is normalised. Media representation includes routine, non-crisis therapy as part of normal life. Someone notices patterns in their thinking and behaviour that don’t serve them well and accesses therapy to understand and change those patterns, not because they’re in crisis but because they’re being proactive about their wellbeing. People openly discuss their therapists, their therapy work, their psychological insights, as naturally as they discuss their physical health. This isn’t a utopian fantasy—it’s a realistic goal that could be achieved with adequate funding, sustained cultural change, and genuine commitment to mental health.
Conclusion: The Time for Change
We normalised dental care by recognising that routine maintenance prevents serious problems, by making dental care accessible and affordable, by removing shame from discussing dental health. We can do the same with mental health. Therapy is evidence-based, helpful, and preventive. It deserves to be as normalised as dentistry. This requires investment in NHS mental health services, cultural change reducing stigma, workplace policies supporting mental health, education normalising therapy, and individuals being willing to access help without shame. The barriers are significant but not insurmountable. The benefits—improved individual wellbeing, reduced mental health crises, healthier communities, more productive workforces—are substantial. The question is whether we’re willing to make the changes that would enable this transformation. I genuinely believe we should. Therapy should be as normal as going to the dentist. The work now is making that happen.
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Scott Dylan is Dublin based British entrepreneur, investor, and mental health advocate. He is the Founder of NexaTech Ventures, a venture capital firm with a £100 million fund supporting AI and technology startups across Europe and beyond. With over two decades of experience in business growth, turnaround, and digital innovation, Scott has helped transform and invest in companies spanning technology, retail, logistics, and creative industries.
Beyond business, Scott is a passionate campaigner for mental health awareness and prison reform, drawing from personal experience to advocate for compassion, fairness, and systemic change. His writing explores entrepreneurship, AI, leadership, and the human stories behind success and recovery.
Scott Dylan is Dublin based British entrepreneur, investor, and mental health advocate. He is the Founder of NexaTech Ventures, a venture capital firm with a £100 million fund supporting AI and technology startups across Europe and beyond. With over two decades of experience in business growth, turnaround, and digital innovation, Scott has helped transform and invest in companies spanning technology, retail, logistics, and creative industries.
Beyond business, Scott is a passionate campaigner for mental health awareness and prison reform, drawing from personal experience to advocate for compassion, fairness, and systemic change. His writing explores entrepreneurship, AI, leadership, and the human stories behind success and recovery.